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La Cité du Vin unveils its new identity

Published 01 January 2016

 

La Cité du Vin, a world of cultures

It’s official – La Cité des civilisations du vin is becoming La Cité du Vin. It was more than a change of name that was revealed on 26 october at the event organised at Bordeaux City Hall, also broadcast live across social networks: there was also an eye-catching signature, a logo and a graphic design to go with the new name, reinforcing the cultural and international facets of the venue.

The keys to the new identity of La Cité du Vin

  • A graphic design that evokes the architecture of the building: made up of curves and arabesques, arcs and spines in reference to the architectural skeleton of the building and also to rows of vines
  • A more symbolic graphic element: the circle, like the body and flesh of the building itself, and also evoking the planet, the sun, the beam of a lighthouse, and the grape…
  • A brand name that says what it is: La Cité du Vin, neither a museum nor a winery, nor even a theme park, but a living place for exchanges with a strong cultural (La Cité) and thematic (Vin) connotation
  • A signature that reinforces its positioning: a world (of wine, but also the planet as a whole) of culture (in the organic and cultural sense, in all the diverse forms of expression and cultural representations that will be present in La Cité du Vin)